Brands I've built, accounts I've run and products I've made, with the numbers to show for it.
I design all the posts and carousels for a Tunisian law practice: legal-awareness content in Tunisian Arabic that explains employment, family and criminal law in plain words, with a consistent elegant look in beige, gold and deep blue.
I founded the brand and grew it entirely through organic social media: content, product photos, community and direct conversations.
Joined as an intern and was promoted to specialist. Rebuilt the Instagram content calendar and hashtag strategy and ran the LinkedIn page.
Managed two TikTok accounts for a Belgian lifestyle brand, running the weekly publishing schedule and the comment section.
Reels, carousels and posts for small businesses and creators, designed around each brand's look and goals.
Editable Instagram templates for beauty businesses: promotions, before-and-after posts, booking reminders and stories. I designed the pack, set up the store and payments, and wrote the product page.
See the template packHands-on projects from my MSc at EAE Business School, Barcelona.
Traffic, behaviour and conversion paths, with recommendations.
Key marketing metrics tracked in one interactive view.
Found friction points and designed tests to lift conversion.
Contact structure and member journeys for a loyalty club.
How contacts, companies and deals connect, kept clean.
I write and manage communities natively in each, so your brand sounds local wherever your audience is.
Native. Tunisian dialect and Modern Standard Arabic.
Native and bilingual.
Fluent, C1. Studied and worked in English.
Over three years in social media, content and customer-facing roles.
Remote. Two TikTok accounts for a Belgian lifestyle brand.
Remote. 30+ projects on Upwork with a 5-star rating.
Tunisia. Promoted from intern; Instagram and LinkedIn.
Tunisia. Eco-friendly jewellery brand, profitable in 4 months.
Tunisia. Front-office customer service; cut account-opening time by 20%.
What I use day to day.
I'm available now for remote roles and jobs in Tunis, and I reply within a day.